On Dribbble, brand designers are in the minority. The greater part of the Dribbble community comprises those who deal with interfaces, UX and animations. So when traveling to Gdańsk, Poland last July to their first Dribbble Meetup, I expected to meet a similar audience. Indeed, there were mostly freelance web designers and multidisciplinary folks who have been asked to design a logo at least once.
However, I decided not to talk about how to create a good logo. You can find a lot of articles about how a timeless logo should look or the core characteristics of a good logo online. Instead, I focused on the process itself.
As logo and brand designers, our work starts long before the first concept sketches, and finishes long after the last perfectly placed pixel.
Our work requires so much more than just creative ideas and technical skills — it compels us to be a marketer, strategist, psychologist, salesperson, showman and project manager at the same time. It’s difficult, but it’s also exciting and challenging!
…“Creating your best work possible means embracing strange ideas.”